Table of Contents

The Innovator’s Toolkit, 2nd edition, John Wiley & Sons (2012)

• Innovation is a two-faceted process
• Innovation’s front edge—the D4 model
• A balanced innovation portfolio
• How people solve problems

Section One: Define the Opportunity

Define-phase summary
Techniques and tools for identifying high-potential innovation projects
1. Jobs to be Done — Highlight the human need you’re trying to fulfill.
2. Job Mapping — Determine how customers are getting jobs done.
3. Outcome Expectations — Give customers more of what they desire.
4. Value Quotient — Identify opportunity gaps in the marketplace.
5. Ethnography — Observe your customers to uncover unarticulated needs.
Techniques and tools for scoping and focusing innovation projects
6. Scenario Planning — Paint visions of possible change.
7. Heuristic Redefinition — Draw a picture of your system and its parts to focus ideation.
8. Nine Windows — Looking at your opportunity through nine different lenses.
9. Job Scoping — Broaden or narrow your innovation focus.
Techniques and tools for effectively managing people, projects and innovation ROI
10. Stakeholder Management — Get key influencers involved and on your side.
11. Cognitive Style — Leverage the diversity of your exploiters and explorers.
12. Project Charter — Keep your innovation team focused and on track.
13. Innovation Financial Management — Constantly mprove your assumption-to-knowledge ratio.

Section Two: Discover the Ideas

Discover-phase summary
Techniques and tools for refining innovation opportunities
14. Resource Optimization — Make sure you use all available resources.
15. Functional Analysis — Scrutinize your system for innovation.
16. Trend Prediction — Learn from evolution’s genetic code.
17. Creative Challenge — Sacrifice the sacred cows.
Techniques and tools for leveraging brainpower and turbo-charging creativity
18. HIT Matrix — Compare existing solutions to spark new breakthroughs.
19. SCAMPER — Ask eight important questions.
20. Brainwriting 6-3-5 — Encourage equal opportunity ideation.
21. Imaginary Brainstorming — Get silly for the sake of creativity.
22. Concept Tree — Leverage current ideas to generate many ideas.
23. Random Stimulus — Use an unrelated picture or word to spawn new ideas.
24. Provocation and Movement — Bust through the roadblocks in your thinking.
Techniques and tools for exploring all human knowledge and nature
25. Forced Association — Hone in on solutions from other industries.
26. Structured Abstraction — Guide your innovation using 40 proven principles.
27. Separation Principles — Split your innovation problem in four ways.
28. Substance Field Analysis — Learn how substances interact with fields to form solutions.
29. Biomimicry — Seek nature’s eons of experience to find answers.
Techniques and tools for selecting the best ideas for further development and design
30. KJ Method — Group and organize ideas by their natural affinities.
31. Idea Sorting and Refinement — Organize and shape ideas to improve their yield.
32. Six Thinking Modes — Evaluate your solution ideas in six different ways.

Section Three: Develop the Designs

Develop-phase summary
Techniques and tools for formulating an initial design
33. Functional Requirements — Identify what customers want in your solution.
34. Axiomatic Design — Transform what customers want into the best products and services.
35. Function Structure — Identify how the solution functions in its whole and its parts.
36. Morphological Matrix — Generate solution concepts by combining design alternatives.
37. TILMAG — Pair ideal solution elements to create new design concepts.
38. Work Cell Design — Configure the workspace for flow and optimization
Techniques and tools for selecting the very best design to pursue
39. Paired Comparison Analysis — Rank design concepts against each other in pairs.
40. Pugh Matrix — Evaluate all your design concepts to create the invincible solution.
Techniques and tools for validating and optimizing designs
41. Process Capability — Predict the performance of your new solution.
42. Robust Design — Make your design insensitive to uncontrollable influences.
43. Design Scorecard — Develop a dashboard to track your design and underlying processes.
44. Design Failure Mode and Effects Analysis — Anticipate what can go wrong with your solution before it does.
45. Mistake Proofing — Install measures to prevent human and system error.
46. Discrete Event Simulation — Visualize and test your innovation through computer modeling.
47. Rapid Prototyping — Make a fast 3-D model of your solution to explore its viability.

Section Four: Demonstrate the Innovation

Demonstrate-phase summary
Techniques and tools for evaluating how new products/services perform
48. Prototyping — Make a fully functioning model of your new product to test and perfect it.
49. Piloting — Implement your solution on a limited basis to work out any problems.
Techniques and tools for mapping new product and service delivery processes
50. SIPOC Map — Identify the key inputs and outputs of your processes.
51. Process Map/Value Stream Map — Flesh out the details of your process.
Techniques and tools for optimizing processes for efficient and flawless operations
52. Measurement Systems Analysis — Make sure you know your measurements are valid.
53. Design of Experiments — Analyze input and output variables to identify the critical few.
54. Conjoint Analysis — Compare solution attributes to cull out customer preferences.
Techniques and tools for problem diagnosis prior to commercialization
55. Process Behavior Charts — Monitor process performance to keep the new solution in control.
56. Cause & Effect Diagram — Investigate the root causes of performance problems.
57. Cause & Effect Matrix — Identify the key input-output relationships in need of attention.
58. Control Plan — Ensure that your new solution becomes commercialized as planned.