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About the book - Published by John Wiley & Sons Publishing

Success with organic growth takes a lot more than ideas, or even great ideas. It takes galvanizing leadership and a sustainable growth engine. It takes deep understanding of key concepts and a robust managerial process. It also takes a groundswell of employees who can skillfully apply all the necessary techniques and tools of innovation – not just the mind-expanding ones.

The Innovator's Toolkit is for those who are interested in the big picture of organic growth and want to become innovation-elite organizations, as well as for those who need to execute a single innovation project. The book includes 50+ proven techniques organized into four sections that follow a repeatable innovation methodology. This approach, dubbed D4, enables readers to approach innovation projects in a systematic manner, making a successful outcome highly probable.

BMGI’s D4 innovation methodology provides a solid roadmap for transitioning customer needs
into innovative products, services, processes and business models.

The book guides readers through the phases of defining the innovation opportunity, discovering innovative ideas for addressing the opportunity, developing an innovation solution, and demonstrating the viability of the solution. Along the way, readers will encounter tools and techniques that are both familiar and fresh. The book provides a consistent overview of each one, then spells out the steps involved in applying the technique, illustrating with non-proprietary examples.

The result is a pragmatic and hands-on roadmap for successful innovation projects, as well as a high-level overview of the guiding methodology that executives will find a refreshing change from empty innovation rhetoric.

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